Local Service Business Website Redesign
🔍 About the Task
Local service businesses such as clinics, lawyers, consultants, salons, repair services, and agencies rely heavily on their websites to generate leads.
However, most service business websites fail because of:
- unclear messaging
- poor layout and visual hierarchy
- weak calls-to-action
- bad mobile experience
As a result, visitors leave without contacting the business.
In this task, you will redesign a local service business website with a strong focus on lead generation and conversion optimization — exactly how professional UI/UX designers and agencies work for real clients.
This is a real-world design problem, commonly handled by:
- design agencies
- freelancers
- startup product teams
- digital marketing firms
🎯 Objective
Your goal is to design a high-conversion website UI that can:
- Clearly explain the business offering
- Build trust with first-time visitors
- Guide users toward a clear action (call, form, booking)
- Work seamlessly across desktop and mobile devices
You are not just designing “screens” —
you are designing a business outcome.
✅ What You’ll Do
As part of this task, you will:
- Choose a local service business category (example: clinic, lawyer, consultant, salon)
- Define the target audience and user intent
- Structure website content for clarity and conversion
- Design a clean, modern, responsive UI
- Apply real UX principles used in client projects
- Justify your design decisions clearly
This mirrors how real agencies redesign client websites to improve results.
🛠️ Design Tools You’ll Use
You may use any suitable design tool.
Core Design Tools
- Figma – https://www.figma.com
- Adobe XD – https://www.adobe.com/products/xd.html
- Canva – https://www.canva.com
Optional Support Tools
- FigJam / Miro (for user flows & structure)
- Google Fonts (typography)
- Coolors (color palettes)
✨ Key Features to Design
Your website design should include:
✔ Clear value proposition and service positioning
✔ Conversion-optimized homepage layout
✔ Strong call-to-action (CTA) sections
✔ Lead capture elements (forms, buttons, contact flow)
✔ Trust elements (testimonials, credentials, social proof)
✔ Mobile-responsive and user-friendly navigation
✔ Clean visual hierarchy and spacing
Optional bonus:
- Appointment booking flow
- Sticky CTA for mobile users
📤 Final Deliverable
You must submit:
- A complete website UI design including:
- Homepage
- Service detail page
- Contact / lead generation page
- A short design rationale document explaining:
- target users
- layout structure
- UX decisions
- how the design improves conversions
All work must be documented and shared through a public GitHub repository (design files, screenshots, and rationale included).
Your submission should feel like something you could confidently show to:
- a client
- a design agency
- a hiring manager
🌟 Showcase Your Work
Once completed:
- Share screenshots or mockups on LinkedIn
- Explain:
- what type of business you designed for
- what problem you solved
- how your design helps conversion
- Tag Future Interns
🔗 https://www.linkedin.com/company/future-interns/
This helps you build:
- confidence
- visibility
- a strong UI/UX portfolio